Moorcroft Pottery

Buyers Guide to Moorcroft Pottery

Below you will find all there is to know when considering purchasing Moorcroft Pottery.  Read on for some Expert Advice from one of our Ceramic Dealers and get some great Interior Design tips and advice too.  

Expert Advice

Angus Banks from Carse Antiques is an expert in Moorcroft ceramics; he offers his following top tips for starting a collection.

1. Design
Moorcroft produced many beautiful designs; his early Florian designs were very attractive, as were his Spanish, Eventide and Clement collections. The Clement design featured mushrooms and the designs were very colourful.

2. Condition
Condition is key, there is such a vast range of designs to choose from but always search for the highest quality, any items that have undergone restoration would depreciate in value. Also look at the glaze, there is richness in the earlier pieces, pieces without chips or cracks will always be more desirable.

3. Golden Period
Many consider the period between 1912 and 1918 the golden age of Moorcroft; there was a myriad of designs from this period, such as Hazeldene, which is particularly lovely.

4. Research
If you are looking to start a collection Paul Atterbury’s book ‘Moorcroft’ is the perfect place to begin, you will be able to identify marks, stamps and signatures and explore all the designs before you decide to make a purchase. The book spans the period of Moorcroft from 1895 to 1995. 

Interior Designer Advice

1. Vivid colours
Many of Moorcroft’s designs were vivid, their beauty is unique and they really are stand-alone pieces. They would fit perfectly in a contemporary home, placing them in a fresh, clean interior will only seek to heighten their attractiveness. Moorcroft’s earlier pieces with rich reds and blue and gilt add warmth to an interior, also his ‘Flambé’ pieces from the interwar years, which were blood red in colour are extremely vibrant and considered very collectable.

2. A touch of Romance
For the romantics a pair of Moorcroft candlesticks looks splendid as a centrepiece on your table or on a mantle piece. Moorcroft candlesticks come in a variety of sizes and heights; they were made from clay and adorned with beautiful paintings, often floral. 

3. Moorcroft Blue
Moorcroft blue was produced before World War I and quickly became synonymous with the tearooms in Liberty & Co. This speckled blue tableware will add a touch of the famed department store into your home.

4. Art Deco Days
In the 1920’s and 1930’s Moorcroft introduced the Art Deco movement into his pieces, these designs featured yachts and peacock feathers amongst their designs. The Art Deco designs were paler and if your interior doesn’t lend itself to the earlier bolder designers, these muted pieces may work perfectly.

Extra Considerations when purchasing Moorcroft Ceramics

When it comes to dating your Moorcroft pieces there are a number of factors to look out for. Earlier Moorcroft pieces had hand painted signatures on their bases; they may also feature their pattern registration number. Items with the word England were made after 1916 and those that said Made in England were post 1918. A stamp mark stating ‘Potter to HM Queen’ was introduced after 1928.

Environmentally Friendly
In a world where we need to be more conscious of climate change than ever before, increasingly people are seeking to make small changes in the home that will contribute to saving the world’s resources; one such act is buying antiques. Antique ceramics are considered very durable pieces and Moorcroft’s designs are timeless, rather than purchasing new dinning sets or kitchenware for your home why not invest in a part of art history, whilst simultaneously limiting your environmental impact. 

Valuing Moorcroft

Moorcroft’s profile has grown substantially in recent years across the globe; the perceived value of their collection has inflated, with Christies holding a dedicated auction for Moorcroft pottery annually. Today it is considered so prestigious it is displayed in the Victoria and Albert Museum, among other notable national museums.  The earlier Florian range by William Moorcroft is the most desirable and often reaches very high prices in auction, whereas the Moorcroft powder blue items seem to be the most affordable of the range.
When collecting antique pottery, it is very likely that some pieces may be chipped or damaged; with more unusual pieces it may not impact their value substantially if they are in demand. If the item has been repaired it may not be as desirable as it once was.

It is important to ensure your antique and vintage Moorcroft items are adequately packaged, the possibility of damaging your item in transit is fairly high especially when transporting particularly fragile and delicate pieces. It is best to wrap your item adequately with multiple layers of bubble wrap, newspaper and also to label the packaging ‘Fragile’ so the courier is aware of the content. If in doubt always use a reputable, trustworthy courier and ensure your item is insured before delivery is commenced.

Handle your Moorcroft items with care, it is necessary to remove your jewellery to avoid scratching the piece and if possible wear gloves. Always ensure the items are stored securely and are in a safe place, if you need to clean the piece be careful not to cause further damage to areas that have either been restored, are chipped or cracked or are weaken. Always avoid harsh cleaning products; in most cases a soft cloth to dust the item should suffice. 


Image Credits
First Image: (left)   LoveAntiques Stock
             (centre) LoveAntiques Stock
             (right)  LoveAntiques Stock  
Second Image: (left)  LoveAntiques stock
              (right):LoveAntiques stock