Harry Barnard joined James Macintyre and Company in 1893, a year after William, he was considered to be largely responsible for the introduction of decorative art into the pottery, in a move away from the previous utilitarian designs. Barnard however failed to make an impact in the company and he later moved to Wedgwood.
It was around this time in 1898 that Moorcroft’s work first registered, he developed Barnard’s slip-trailing methods and established his glazes, the process was laborious but its results were outstanding, with a clarity and intricacy hard to rival. Moorcroft produced many lines so there is a myriad of antique pieces to choose from, including bowls, candlesticks, clocks, jugs, lamps, plates and vases; both hollow ware and flat ware. His ‘Aurelian ware’ with its cobalt blue glaze, featuring iron red and with gilt decoration was popular. He continued with this method of decoration launching many designs over the year.
The Moorcroft Poppy design is delightful, initially designed between 1902 and 1903, the originals featured purple flowers on a white background. William Moorcroft’s pomegranate design, originally called Merena, was first produced in 1910; these rich coloured pieces were painted with deep coloured berries and pomegranates. Another of Moorcroft’s beautiful designs is the Anemone; the large open flower was first depicted in his designs in 1938. Moorcroft’s earlier works included Florian Ware, this dates all the way back to 1898 when Moorcroft was working at Macintyre and Co, there are a great variety of these designs from this period. His designs were demonstrative of what an innovative and creative skilled potter he was.
Image to left: LoveAntiques stock
Image to right: LoveAntiques stock