Antique and vintage advertising can add a quirky, retro feel into the home both fashionable and unique, they are an interesting piece of ‘art work’ and commercial history to add to ones wall. There are plenty of types of antique advertising materials to choose from including ‘ephemera’, which encompassed adverts designed and printed for temporary use, such as newspapers, leaflets and coasters. There are also posters, signs, clocks, bottles, lunch boxes, enamel signs, porcelain signs, tin signs and mirrors to collect. One can choose a category of antique advertisements they wish to purchase, such as confectionary or companies merchandise, such as Coca Cola or simply an antique advert that catches the eye.
Advertising is a form of marketing, a means of communication used to entice and persuade the public into either purchasing something, a voice for political purposes, to impose religious idealism or for propaganda means. Early forms of advertising were found in Egyptian times when sales were written on papyrus. Messages of commercial or political purpose have also been found in the ruins of Pompeii. In ancient Greece and Rome there were lost and found adverts found on papyrus. In Ancient China the earliest form of advertising was sound; bamboo flutes were used to entice people into buying candy.
In Europe adverts for tradesmen were originally simple imagery as most people were illiterate. Advertising increased in the 18th C namely due to the advent of frequent newspapers, due to the developments in the printing press world. Since this time platforms for advertising have increased to include radio, television and the Internet. Advertising as we know it today is very different from some of the original commercial campaigns.
In the 19th C Thomas J Barratt from London was famed for the first creation of modern advertisement, as we know it, with the successful branding and campaign for ‘Pears Soap’. It was the first legally registered brand and many companies quickly realised that by branding a product it became more familiar to the consumer and the advertising of which subliminally sticks in the mind and encourages sales.
It is important to note that there are many vintage adverts available to purchase, all of which have a unique charm but they will not be considered genuine antiques. Antique printed advertisements and porcelain signs can be very valuable, both of which make a nice item on ones wall.
Antique advertisements from well-known companies such as Coca Cola and Cadburys are highly sought after. Antique adverts can include any range of products from alcohol, cigarettes and petrol stations. It is also possible to pick up antique cinematic advertisements, although the majority in this category may be vintage. Those produced before the 20th C may be reflective of the realism style that was popular in the arts at the time. Rare antique posters advertising certain products are increasingly desirable and a good collectors item.
Companies quickly realised the benefit of producing adverts that would be on something that lasted and used, as opposed to disposable and discarded, and adverts were placed on mirrors, tobacco tins, clocks, trays, thermometers among other household items. These antique adverts were seldom used and can be of great value.
Porcelain signs are also highly sought after collectable antique adverts, made after 1880 for their durability and resistance to the elements a lot were destroyed during WWII when they were destroyed in order to use their base metal, hence they are somewhat rare and of value. This is the same with antique tin signs, however those that have survived are often not in good condition due to rust.
Antique adverts are a fun addition to any home, with a variety of styles and mediums of advertising to choose from, there is plenty of scope to brighten your home with one.
208 items available.
This is a 1960s Amber Solaire vintage cutout with ply backing - in great original condition.
An exceptionally rare late 18th century Pharmaceutical shop sign. Made from solid thick slate with a beautiful carved font with original paint. Made in two parts, over 7ft long. A ...
Offered for sale is this lovely hand painted sign.
A great set of etched Ladies and Gentlemen’s signs surviving in good order from around the 1930/40s. We have 4 sets which are all in good condition with the odd ...
Offered for sale is this original Texas Rose - 1950s vintage large film poster.
Dimensions: 101cms x 75cms
Lovely vintage AA car badge from 1966-1967 membership year
This is an original shop Cadbury's advertising mirror for cocoa and chocolate. The shop display mirror in a later frame is in good bright condition, with minor wear to the ...
This is a lovely Mennins Toilet powder sample box in lovely original condition
This is a late 19th Century antique cast iron and vitreous enamelled sign. Probably from a Yorkshire town or village.
1930's French enamel advertisement sign
The classic drink from days gone by
This is an unopened 4 oz tin of Ovaltine
Very clean with good label
Still quite clean, this is a vintage 1/2lb tin for Rowntrees Cocoa. Approximately 5' tall.
In a very good clean condition. this is a vintage oil can for Singers Sewing machines.
This is a vintage 5" tall Adamite knitwear shampoo tin. Very clean and with some of the original contents in it.
Having long disappeared, this is a scarce unopened tin of Lavendo furniture polish. Still good enough to use.
This is a pretty Huntley and Palmer cocktail assortment biscuit tin from 1969. The tin is half round with a hinged lid and has a picture of a table decorated ...
A vintage self-portrait poster advertising an exhibition at the Grand Palais , Paris . Modern Black wood frame.
Original vintage advertising poster for Pablo Picasso Exhibition held in the Grand Palais ...
An original vintage travel poster advertising Toledo - 'History and art you'll never forget - Fly by Iberia airlines of Spain'. Designed by Rasgo. Unframed.
Great image of a Lockheed ...
A rare original vintage advertising poster for a Picasso exhibition in Nice, France, printed by Devaye. Modern black frame.
‘UN DEMI-SIECLE DE LIVRES ILLUSTRES’ Pablo Picasso 1956
An original vintage advertising poster ...
This is a delightful Rowntree Mackintosh Quality Street chocolate and toffee tin which is decorated in portraits by Gainsborough from the National Gallery. They include Mrs Siddens, Morning Walk, Mr ...
This is a classic vintage Edward Sharps Super Kreem Daintee assorted toffee tin which has the famous budgie on the lid. It measures 6 x 4" and is still very ...
In lovely condition, this is a 1960s possibly Spanish glace sweet tin called Bebe. On the lid is a small boy with his hands in the tin. Measuring 9 x ...
Fabulous vintage lithographic poster published by Mourlot for Picasso’s exhibition at the Musée Cantini, Marseille. Black wooden frame.
CINQUANTE CHEFS D’OEUVRE – Pablo Picasso 1959 An original advertising poster for a ...
Smoking Strictly Prohibited enamel sign
Hung in a factory throughout the majority of its life
Healthy wear and patina throughout
This striking fairground sign is painted on board. Would look great in a childrens bedroom or as a decorative wall pelmet or plague.
212cm long x 60cm wide x 5cm thick
Original vintage enamel tobacco advertising sign. Second quarter 20th century.
‘St Bruno, The Standard Dark Flake’.
There are loses to the enamel (see pictures). The sign has curved over time but will ...
Original vintage enamel tobacco advertising sign. Second quarter 20th century. ‘Midnight Flake, Cool & Lasting’. There are loses to the enamel (see pictures). The sign has curved over time but ...
Offered for sale is this Hager’s Ice Cream Display Board. Hand painted by fairground artist in style of early 20th century advertising.
This sweet French antique sign is beautifully painted on an oak chamfered panel. Very cute and decorative.
This is a vintage post war tin of Violet talcum powder by the Army and Navy Stores. It still has its contents which look good enough to use.
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