Question 1

When did advertising become popular?

Accepted Answer

People have been advertising their wares for thousands of years scratching into bricks and painting wooden signs and pottery. However the emergence of the printing press meant that from the 17th Century onwards printed advertising became cheap and easy to produce through newspapers, gazettes, magazines, flyers, and journals. Better quality images through copper plate processes emerged from the mid 18th Century and colour tones began to be printed from the start of the 19th Century. While the approach to advertising has not really changed over the years, the sheer quantity has, in part due to even more mediums emerging such as radio, television and internet.

Question 2

What are the most popular vintage advertisement items?

Accepted Answer

Most collectors of old advertising are drawn to the works for their own unique reasons, either because of the subject, Era or artwork. Enamel signs and posters are the most popular fields collected due to their variety and versatility. In each case condition and rarity determine the price, but all forms of advertising are collected from labels, cards and signs to far more unusual novelty items.

Question 3

What is the oldest antique advertisement item?

Accepted Answer

The first known purpose made advertisements were written onto Papyrus and date to at least 3000 B.C from ancient Egypt. However people will have been scratching their shop or business name on to wood or clay even before that.

Question 4

Why does retro advertising create nostalgia?

Accepted Answer

In an era when marketing focuses primarily on the future, the purpose of retro advertising art is to transport us back to the past where life is simpler. This type of advertising tells us about the fashions, fads and innovations from years gone by. If we were alive at that time it can remind us of who we were at the time, and if the advert is older than us we can still be transported in our mind to that other era

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